Pretzel Crisps Story From their site:
Our Story – A Timeline
The Wilson family honed their craft of making and selling funnel cakes, the traditional Dutch pastry, at fairs and other events. In 1974 they opened Pennsylvania Dutch Treats at the Paramus Park Mall in Paramus New Jersey to sell their now renown funnel cakes.
1976 – Funnel Cake Factory Expands into Supermarkets and Theme Parks
Wanting to bring their products to a wider base of people, in 1976 they created a line of products for consumers to make funnel cakes at home. The name of the company was Funnel Cake Factory, the product line was called Mrs. Wilson’s and there were even two U.S. Patents issued.
1981 – A Marriage and Merger
The aforementioned Paramus Park mall is also where Warren and Sara first met and talked of going into business together. Not only did they go into business together, they got married as well. At their wedding in 1981, friends and family remarked that it was as much a merger as a marriage as these two creative, hard working entrepreneurs exchanged vows.
1985 – Along Came NY Style Bagel & Pita Chips
The success of the Funnel Cake Factory’s products encouraged the Wilson’s to create more consumer packaged goods. In the early 1980′s, they focused on snacks, including Crouton CrunchTM and a line of European style snacks. Their latest innovation was the bagel chip. Bagels became all the rage in the 80’s so a bagel chip seemed like a natural extension of the popularity. They needed a catchy name and decided to pay homage to the city most famous for bagels, New York City and just like that, New York Style Bagel Chip Co. was born.
1990 – The Bagel Chips Were A Huge Hit
Sales of bagel chips took off almost immediately and their popularity grew steadily. Soon the product became available in stores across the country. The success of the product propelled New York Style Bagel chip to #50 on the Inc. 500 list of the fastest growing companies in 1990. At the same time, they invented New York Style Pita Chips.
1991 – People Began To Take Notice
From the New York Times to the Trentonian, the press was enamored with the classic American success story of the Wilson’s and their products. Warren and Sara were the quintessential husband and wife entrepreneurial team: hard working, creative and confident of their products. During this time, in one of the many interviews, Warren stated that he and Sara “…work night and day. The upside is that we get twice as much done.” The quote and the work ethic are now ingrained in the lore of the company.
1992 – Nabisco Called
Although there had been other overtures regarding the acquisition of New York Style Bagel & Pita chips, the most intriguing came from the RJR Nabisco because the product could fit so well within their portfolio. After all of the hard work and fun of building the brand, Warren and Sara were unsure if they wanted to sell the company.
1992 – Sold
In May of 1992, after careful consideration, Warren and Sara turned their company over to RJR Nabisco. It was bitter sweet. Reaping the rewards of the hard work was nice, but letting go of the company that they built from the ground up was difficult. The Wilson’s still had the Funnel Cake Factory and focused their energy on that for the next few years, but in 1995, they decided to sell that to J&J Snack Foods in Pennsauken, NJ. In the end, when one story ends a new one begins.
1996 – Right back at it
Warren and Sara created a line of fat free snacks for the deli, but ultimately, the product line proved to be ahead of its time and this venture was put on hold while the Wilson’s concentrated on another innovative concept.
1998 – Bottle Banks…the new frontier
The Wilson’s created a unique line of collectable (and patented) coin bottle banks, which were filled with popcorn, pretzels, peanuts and jellybeans with popular sports team licenses among them, NFL, NHL, MLB, NASCAR and collegiate teams. Other popular licenses were guitar banks with Elvis Presley and Football and Basketball shaped banks. They were so popular people still call and ask for them.
2004 – A New Brand Is Born
After the sale of New York Style Bagel and Pita Chips and Funnel Cake Factory, the Wilson’s didn’t rest on their laurels, but the itch to get back into snack foods was too hard to resist.
In 2004, armed with a U.S. Patent for a flat pretzel cracker, the Wilson’s created a product called Pretzel Crisps® and voila! A new brand was born.
2006 – The Pretzel Crisps® Brand Takes Flight
Although Pretzel Crisps® attracted loyal followers from day one, what really helped the brand take off – in every sense – was the introduction of a special airline-size package that put the Wilsons’ latest snack innovation in sharp contrast with blandly familiar airline pretzels. Maybe flying high in 2006 helped Pretzel Crisps® secure its place as a new fixture in the snack food category.
2007 – Buffalo Soldier
Tinkering with new flavors, “Buffalo Wing” was an early front runner that stuck. Today, the spicy-tangy flavor made famous in the bars of Buffalo New York is still flying off the shelves.
2008 – The Wilsons Indulge In Their Love Of Chocolate
With a proven track record of parlaying their own favorite foods into boldly original new snack innovations, the Wilsons in 2008 decided to top themselves yet again by “enrobing” their crispy salty treats in all-natural dark chocolate. The result: the beginnings of a delectable new line of enrobed pretzel crisps. Yum.
2009 – Oooh! White Chocolate Peppermint!
Armed with an unmarked ZipLock™ bag of a secret new flavor, White Chocolate Peppermint, Warren and Sara shared their new baby at the 2009 New York Fancy Food show. The response was overwhelmingly positive. Turns out that sweet, salty, creamy, crispy and minty all get along quite well indeed.
2010 – A New Look and a New Line.
Taking our own ‘Rethink Your Pretzel’ tagline to heart, we decided to rethink our packaging too, with brighter colors, an updated logo, and sparkling new photography. 2010 also marked the introduction of the Modern Classics line, created with the natural foods consumer in mind. Tuscan Three Cheese, Supreme, Cinnamon Toast and Classic flavors are classing up natural food stores nationwide.
Our Opinion: We were sent a bag of each of the Deli Style Pretzel Crisps for review, along with a reusable grocery back and coupons. The first that we tasted is the Orignial. They are just perfectly salted, baked and all natural. I really enjoyed these, they just just like a pretzel but flat so that it makes dipping easy.
The next we tasted is the Garlic Parmesan. This is defiantly one of my favorites. They are all natural and baked. I really found no reason for dipping these they are just perfect to snack on and are full of flavor.
Up next we have the Sesame. These honestly were not my favorite. To me they didn't have much of a taste but are still a great snack. I just add a little sour cream and chives to mine and it boosted the taste.
Next we have the Buffalo Wing. This is mine and my husbands absolute favorite. They have the perfect buffalo wing seasoning and are popping with flavor. They are Low Fat and baked.
The last product is the Everything Pretzel Crisps. They are flavored with poppy seeds, onions, garlic and a pinch of salt. We thought these were great and the best for dipping in ranch and of course bbq sauce. They are All Natural and Baked.
Each bag of Pretzel Crisps comes in a different color resealable bag.
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* I was not compensated for this review. I was offered a product or products to give my honest and fair opinion. You experience and opinion may vary.